More advice for eco-preneurs

A story in Gristmill makes a good follow-up to yesterday's company profile. I said that anyone hoping to create a new product in the that caters to the green crowd needs to make it cheap. Gristmill says:
"It's worth remembering that for those not schooled in the minutiae of climate, it is genuinely hard to figure out how to make a meaningful individual contribution, especially since most people are already overwhelmed with the workaday obligations"

In other words, make it easy too.

This is not groudbreaking, but for those of us who make an effort to "go green" it is easy to forget that the vast majority of people have no energy for such an effort.

"Better, easier, cheaper" is the mantra for all products. It is time that green products live up to that same standard. Products like the Windspire (via Treehugger) might be cool, but they are not what we should be striving toward.